In a recent Candidate Attraction Webinar, we presented some of the top-level findings and key themes of the survey. Candidate scarcity remains the critical challenge, for both in-house and agency recruiters, although this year’s report identifies significant differences across industry sectors and company sizes.
The survey, run in conjunction with HR Grapevine and Executive Grapevine, was the largest ever - with just under 900 UK recruitment professionals taking part.
Our annual report from the research aims to share how both agency and in-house recruiters are attracting talent and which promotional activities, channels and sources are helping to fill their roles.
The free report is now available to download and analyses in detail the relevant strengths, weaknesses and usage of core recruitment sourcing channels such as job boards, careers site, job search engines, employee referrals program, social networks and more. In particular, the large dataset allows us to segment results, in terms of the relative quality and quantities of candidates that each channel produces, across industry sectors and company sizes.
Also, new this year, our first analysis of sourcing channels based on the seniority of roles – helping you identify the best places to promote your vacancies for entry-level, mid-level and senior positions.
- The ability to measure sourcing channels effectively remains low.
- Advertising your salaries can impact the number of candidates applying but may not affect candidate quality.
- Candidate sourcing challenges are broadly similar to previous years. However, new challenges added for 2019, such as Brexit hiring issues and job location are having an impact in specific sectors.
- Recruitment Marketing is under-utilised. It seems Social Media is used by 73% to complement job postings, yet the results from Social Media as a sourcing channel are disappointing in many cases.
Bruce Groves, Marketing Director at Eploy, commented on the report launch, “We were delighted to get our biggest ever response to the annual UK Candidate Attraction Survey. We hope in-house recruitment teams across all industries and company sizes will find the full report a useful resource to benchmark their own experiences with their sector peers and for planning talent attraction strategies for 2020 and beyond”.
Download your copy of the report today!
The winner of the £250 Amazon voucher prize draw for participation in the report is Kristine Ahmetova from Consort Medical - well done Kristine!